How To Successfully Talk To People And Make Them Buy
by Chris Farrell
Hello ...
I'd like to quickly share something with you. Once you have a website online... ...it's very important you take a moment - to think about how you are going to communicate with your visitors.
A simple technique - is to be EMOTIONAL! This is the core of good marketing. So you have a website? It's important now to fill it with content that emotionally connects with your visitors. This is easy to do -- once you change your mental focus. Instead of wanting to sing and dance all about your product -- or your free gift -- flip this on its head. And think about your visitor for a moment. Get inside their head. What is your visitor's struggle? What is his pain? What is his problem? What can your product solve for him? If you can verbalize a solution to a problem -- you have made a sale! Or a sign up if that is your objective. One of my first products (and still one of my most popular) was the eBook Create Your First Website By 3:45 This Afternoon. This product showed the reader exactly how to create their first website -- within a day. I knew that many people struggled with an EASY TO UNDERSTAND guide to creating a website and getting it online. This was people's struggle - their pain - their problem. I provided a solution. Within 6 months this gift had been downloaded more than 10,000 times - and it still continues to be downloaded and distributed online today.. My point being -- you have to put yourself in your visitors/customers shoes. After all - that's where they are living! What are their fears? What are they struggling with? Answer these questions -- and you will have people clambering to sign up or purchase. The first question you need to ask yourself -- is what does your ideal visitor to your site want? Information? On what? Be specific. What is their core problem? Write as if you were sitting with a good friend having a drink explaining the benefits of your product and the problems it will fix. Remember you are selling to PEOPLE. And people are motivated and fueled by emotions. It's usually a fear of something -- '...I'm scared of not having enough money...' -- or it's a hope and dream '...I want to be able to do this...' If you can paint a picture to minimize a problem - or make a dream a reality - - people will be a lot more responsive to your offer. And you can accomplish this - by being real and connecting emotionally. 
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