A Dirty Little Secret That Will Cause You To Fail Online...
by Chris Farrell
Hello ...
Did you know - the majority of people FAIL in Internet Marketing. Why is this? The answer is - because for most - an Internet Business is the first time many have worked for themselves. Now - there is NOTHING wrong with this - in fact it is to be applauded that many have the entrepreneurial bug... ...but it does mean the majority enter this business needing to learn some new skills first. Most online - at one time or another - believe that just HAVING a product - means they are in business (this is not helped by so many so-called gurus who scream from the roof top how easy it is to make money online...) Now please don't berate yourself if you once thought this - I did when I began! (in 2008) But I have to tell you... ...a product is not a business. There are a ton of people with great products - making no money. And let me add to this. A website is also not a business - again - there are millions of websites making nothing. So if a product is not a business - and a website is not a business - what IS a business? The answer? Customers.
 Every successful business is in the SAME business...
...and that is the business of improving their customers lives. 
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-- Chris Farrell
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Robert Kiyosaki once said 'The rich build networks, everyone else looks for work.' Look at all the really successful online ventures - Twitter - Facebook - Linked In.... They have all built networks. Look in the offline world. Sprint - TV networks - Ralphs... Call it a database - customers - list ...it really doesn't matter. They have built networks. Those that are successful - in ANY industry - have an INSTANT SOURCE of customers - that they have collected over time. And 80% of your income - will come from the SAME 20% of your customers. THE SAME 20%! The very best thing you can do right now - is stop trying to sell something - and build your own list. Just 40 people buying a $27 product from you - is over $1000/month. Imagine getting 80 people. 100. 200. 500... How do you build a list? Easy. You choose a profitable market - and then offer something of value for free. Free used to be a gimic - now it's a fully fledged economy. Why is this? Because there is no money in the front end any more. 10 years ago maybe - but certainly not now. It's all in the back end. We build our list first - by offering something of value for free. Every successful business is in the SAME business.... ...and that is the business of improving their customers lives. You need to adopt a greater passion for what you are GIVING (your free gift) - than what you are receiving ($$$). Stop asking yourself 'How can I make more money' - and start asking yourself 'How can I help? How can I serve? How can I solve?' Every successful businesses understands this. It's not what you sell - it's what you stand for. If you spent the next three months doing nothing more than building your list - that would be time very well spent.
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This is great information and something that all entrepreneurs need to be reminded of from time to time.
Chris, every time I read one of your posts or watch your videos I find a golden nugget of information. You make us all richer by what you share with us.
Thank you.
This is advice that seems to escape those who are always and only concerned about pitching the next best launch, product, business, and etc. Thanks for an environment that gives us all the truth:-)
For the last three months I have been creating my own site and have been out of your site far to long, thanks for the reminder.
As always you once again hit the nail on the head.
Looking after people and giving help and advice is the most important gift we can give in life, on or offline. (Oh yes, the list of course!)
Thank You!
Coralie
Ho Chris-
I believe you have said about the same thing in your programs - it's the list!
However, it does bear repeating. Once I started your program I realized it was not about selling, but about building a list. THat's exactly what I will attempt to do. I got off track recently due to the the passing of my beloved dog Buddy to congestive heart failure. but I am going to try to pick up the pieces, and move forward again.
Once again Chris, thanks for all you do.
Loieb
Hey Chris,
Good point well made!
It´s also not just about building the list, but what you do with it when you´ve got it that´s equally important.
You´re so right when you say that "Every successful business is in the SAME business ...... and that is the business of improving their customers lives"
Guess that´s why you´re so successful and why we´re all here on this membership site!
Great post - thanks.
All the best,
Sharon
Hi,
Very catchy title! And the content makes total sense.
In the fast-paced world we live in, we want everything NOW and there is an impatience for the longer range goals of running Internet business as a business. But the above article is a good reminder, put in a nice gentle way, of the true purpose.
Good article and excellent understanding of customers.
My husband has a successful sign business he started in 1965, and still has some of the same loyal customers.
I've had other businesses and I fully agree, whether it's an internet business or another kind of business, when you're working with the public,
...it is the business of improving your customers lives we are concerned about the most.
When people have never had their own business, this concept is hard to understand and that's one of the reasons people fail in Internet Marketing.
I've also worked in retail, if I didn't take care of my customers, I didn't get their repeat business, the same goes for Internet Marketing.
Again, good article.
Warm regards,
Cindy Warner
I definitely agree it all comes down to what you always teach and that is having the right mindset I also think it applies to both online and offline, you can have the best building with fancy decorations and the best product, or you can have the best website and of course the best product, but if you don't have customers you don't have a business.
What's more if you don't look after the customers that you do get you still don't have a business, so just like you keep telling us Chris THE RIGHT MINDSET.
Warm Regards
George
Chris;
I plead guilty to thinking like this before I found you. I was totally focused on what others could do for me. That is so wrong, and now I know it. By over-delivering you assure the loyalty of your subscribers.
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