Have you been eaten by a dragon...?
by Chris Farrell
Aha! Got ya!! Do you realize what has just happened? You have just fallen into my cunning trap! Please allow me to explain... WHY have you clicked on this article? Now I appreciate you quite correctly may say because it's here at this Membership Site. But lets imagine for a moment we are not here - instead lets imagine you saw an article called 'Have you been eaten by a dragon...?' And lets imagine you still clicked on it to read it. Why would that be? There is only ONE reason. The TITLE. 'Have you been eaten by a dragon' intrigued you enough - to cause you to click (as it would me). Can you see where I am going with this...??? Once you begin to build your list - this is a very powerful information to know and apply - when sending out your emails. Forget all the dull messages that have a subject line such as "hi (name), here is your report...' Boring boring boring boring boring....
Becoming a creative wordsmith -
is a skill that will always serve you well.
In this industry - this skill is called Copywriting.The power of words. The ability to twist them like balloon animals. To intrigue... ...command... ...even seduce -- with just a few, key, hand-picked phrases. Some copywriters are paid over $10,000 just for one piece of copy (I'm not kidding...) Because advertisers know how powerful words - when used correctly - can be. So - how does this help you? Let me tell you. I want to share with you 3 quick and easy strategies - that I guarantee will INCREASE your emails being opened.
- Be funny! Funny works! "Have you been eaten by a dragon?" It worked for you didn't it? It will work for others.
- Evoke curiosity. "Guess who just drove past me?" "You'll never guess what I've just gone and done..." "Has this ever happened to you..?"
We are all naturally curious folk. Knowledge is power. Now you have this knowledge that we are all naturally curious - use it to your power.
- Be specific "Create your first website by 3:45 this afternoon" - "How I gained 112 extra subscriber this weekend" "How to lose 6 pounds by your cousins wedding this summer..." Give your readers something specific - something they can visualize. The devil is in the detail.
(Please note - these tips are to get your EMAILS opened once you start building your list. You can apply the same strategies for articles - but you will have to add your keyword phrase to your article title.) Now...I know what you are thinking... 'But I'm not very good at writing...' No problem. Ready for the answer? A technique that I still employ today - is having a SWIPE FILE. ANYTIME - (and I really do mean anytime) - I come across an email that makes me open it -- I make a note of the title. And I save it in a special file on my PC - called my SWIPE FILE. I have collected thousands of email subject lines so far!! And this swipe file makes fascinating reading; I can dig back into it at anytime -- and see which email subject titles emotionally resonated with me. And if it worked on me - it will work on others. So I will use that title as inspiration to come up with something similar. I suggest if you have not done this yet - you create your own SWIPE FILE right now. And it's not just email subject titles you can make a note of -- I also make notes of images I have seen that I liked - bits of copy - headlines - even color schemes. Anyway - that was all I wanted to share. Off to battle a dragon now (no wife jokes please...)
Customer Comments
Most Helpful Customer Comments
Good idea Chris I do this in my blog just because as you say titles get
attention.However I just write I really don't SEO optimize
I love watching what people do to get attention with the titles in their emails. I've seen a lot of good ones but, the best ever was:
Shhhh!
I use OneNote to capture brilliant pieces I come across.
THIS is the ONLY place to be! This Membership is the SAFE CASTLE! Where no other big nasty dragons can tease me with their ads of how to make money online, beg for my credit card numbers, and then give me useless information!The Chris Farrell Membership site has ALL the answers I have been looking for on how to make a website and profit from it.
Debbie,
from www.ABizFromHome.com
and many other money making sites still to come!
YOU GOT ME WITH THAT ONE CHRIS !
GOOD IDEA HERE ... Thanks!
Wonderful, now I don't have to feel guilty when I spend time reading emails.
Thanks Chris.
Sandy
"You mean that a king who slew a dragon, cut off his tail and fixed his wagon faces a woman paralyzed with fright? Right!" - King Arthur "Camelot"
Great article Chris.
R. J.
what a great idea - swipe file!!!
I have started one right now - thanks again, and again, Chris
Angela/KashKitty
As I love Dragons I was immediately intrigued, I like the idea of a swipe file, the computers answer to having a notebook by your side to jot down little bits and pieces of information that interest you, and can be used for future.
Sometimes the best things are the most simplest, like using the things that have piqued your own interest and turning it into something that you can utilise for your own endeavours.
Good one Chris.
take care from
Fiona aka kiraminx
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