Relationship Marketing - a GREAT example

Hello - it's Chris here.

If you've known me for any short amount of time - you will know -- that RELATIONSHIP MARKETING - is my favorite kind of marketing.

But what exactly does this mean?

Let me tell you?

At the end of the day - all any of us want to do - is spend time with people that we like.

Lets be honest here - that's really what life is all about isn't it?

And in business - it's the same. It is so much easier to become a successful business - if people like you.

There is a reason Facebook call their famous blue button - the LIKE button.

Think about this...

Any successful business - knows that in these social media rich times - it's vitally important - that their brand is LIKED by their customers.

Caring first - not selling first - is how to build a business

But how do people decide they like each other? They talk - they exchange ideas - they listen.

And a relationship is formed when those brave enough - expose a little heart and soul.

It's the same in business.

So how do you do this?

Let people know a bit about you - so people feel you are real and three dimensional. Not just 'another' email with an affiliate link.

You may have noticed that I often make videos from my home - from Coffee Bean - while walking my dogs - even while traveling on planes....

Apart from it being quicker for me to do this - I am of course also aware - that this helps create a relationship with those watching.

Every successful business should work hard on their RELATIONSHIP MARKETING.

This is what caring first - not selling first - looks like. In fact - this is exactly how I built my business.

Here is a terrific example:

Here's a guy (who I know) called Jared.

Jared is a photographer.

Now - each week - Jared interviews his nan - who is 100 years old! This is just brilliant already!

But please note how NONE of Jared's content is about photography. Instead what Jared is doing BRILLIANTLY - is creating a relationship with us.

Now - when Jared sends out an email to his list - do you think it gets opened?

You bet it does!

And why does it get opened?

Because BEFORE Jared has tried to make a sale - he has spent some time building this relationship first.

And how about when Jared does suggest a product to buy? Do you think his list will be more responsive - because they already LIKE Jared? Of course they will!

This is a perfect example of Relationship Marketing done well.

I hope you enjoy this.

Oh - and if you'd like to see more videos of Jared's nan - please take a look at Jared's site that are full of some fantastic videos: www.froknowsphoto.com